Innovative applicators now include cooling effects to reduce puffiness while blending foundation for smoother and more refreshing makeup.
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Innovative applicators now include cooling effects to reduce puffiness while blending foundation for smoother and more refreshing makeup.
Brands introduce scalp serums and exfoliants, recognizing healthy roots are essential for strong, shiny hair and overall wellness.
Strategic application of cream or powder blush can lift cheeks, define jawlines, and create flattering symmetry across all face shapes.
More brands cater to men’s skincare needs and subtle makeup products as grooming routines become more mainstream and accepted.
